When Do Advertising Parodies Hurt?
Author:
Publisher
WARC Limited
Subject
Marketing,Communication
Cited by 21 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献
1. Adbusting: How advertising altered by activists affects brands;Psychology & Marketing;2024-01-18
2. When your supporters become your opponents: Exploring the unintended effects of parodies on social media engagement;Psychology & Marketing;2023-10-18
3. Injecting fun? Humour, conspiracy theory and (anti)vaccination discourse in popular media;Public Understanding of Science;2023-01-30
4. Le contenu de la parodie affecte-t-il l’attitude envers l’homme politique parodié ? Une analyse de médiation modérée;Décisions Marketing;2022-07-19
5. Social Media Advertising through Private Messages and Public Feeds: A Congruency Effect between Communication Channels and Advertising Appeals;Information & Management;2022-06
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