1. Ahn, H., Paek, H.J. & Tinkham, S. (2009) The persuasive effects of anti-binge drinking public service advertising on college students’ binge drinking: the effectiveness of message sources, message appeals and their interactions. Paper presented at the 2009 annual convention of American Academy of Advertising, Cincinnati, OH.
2. Bian, J., Liu, Y., Agichtein, E. & Zha, H. (2008) Finding the right facts in the crowd: factoid question answering over social media. Paper presented at the International World Wide Web conference, Beijing, China.
3. Cheng, X., Dale, C. & Liu, J. (2007) Understanding the characteristics of Internet short video sharing: YouTube as a case study. Available online at: http://arxiv.org/ PS_cache/arxiv/pdf/0707/0707.3670v1.pdf (accessed 15 September 2009).
4. Daugherty, T., Eastin, M.S. & Bright, L. (2008) Exploring consumer motivations for creating user-generated content.Journal of Interactive Advertising. Available online at: http://www.jiad.org/article101 (accessed 15 September 2009).
5. Department of Health and Human Services (DHHS) (2009) US Department of Health and Human Services and the Ad Council launch national campaign to help prevent the spread of the H1N1 flu virus. Available online at: http://www.hhs.gov/news/press/2009pres/10/20091008d.html (accessed 15 September 2009).