The Power of Reach and Frequency In the Age of Digital Advertising
Author:
Publisher
WARC Limited
Subject
Marketing,Communication
Cited by 29 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. AI-Driven Contextual Advertising: Toward Relevant Messaging Without Personal Data;Journal of Current Issues & Research in Advertising;2024-04-29
2. The use of offline and online paid media, earned social media, and organic search in explaining supermarket’s performance: a cyclical Echoverse model;Journal of Marketing Theory and Practice;2023-11-10
3. Multimedia ad exposure scale: measuring short-term impact of online ad exposure;Multimedia Tools and Applications;2023-03-29
4. Effective frequency of displaying the communication message to consumers of beer brand in digital media;Ukrainian Food Journal;2022-12
5. Online customer engagement: a practical exploration of antecedents and metrics for new content marketers;SN Business & Economics;2022-01-19
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