How Do Consumers Choose Sellers In E-Marketplaces?
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Published:2018-07-04
Issue:2
Volume:59
Page:232-241
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ISSN:0021-8499
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Container-title:Journal of Advertising Research
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language:en
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Short-container-title:JAR
Author:
Jaikumar Saravana
Subject
Marketing,Communication
Cited by
7 articles.
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