When Brands Go Dark: A Replication and Extension
Author:
Publisher
WARC Limited
Subject
Marketing,Communication
Reference57 articles.
1. “Advertising Research at Anheuser-Busch, Inc. (1963–68): Part I.”;Ackoff;Sloan Management Review,1975
2. Market Response to a Major Policy Change in the Marketing Mix: Learning from Procter & Gamble's Value Pricing Strategy
3. “Examining Why and When Market Share Drives Profit.”;Bhattacharya;Journal of Marketing,2021
4. “What Do Advertisements Really Do for Brands?”;Broadbent;Journal of Advertising,2000
5. “Communicating Brands in Television Advertising.”;Bruce;Journal of Marketing Research,2020
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