What do advertisements really do for brands?
Author:
Publisher
Informa UK Limited
Subject
Marketing,Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/02650487.2000.11104792
Reference21 articles.
1. How Advertising Affects Sales: Meta-Analysis of Econometric Results
2. Barwise, P. (ed.) (1999)Advertising in a Recession. London: London Business School.
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