1. Albers, N.D. (1994) Relating Hofstede’s dimensions of culture to international variations in print advertisements: a comparison of appeals. Dissertation presented to the Faculty of the College of Business Administration university of Houston, May.
2. Chang, P.L. & Chieng, M.H. (2006) Building consumer–brand relationship: a cross-cultural experiential view.Psychology and Marketing,23(11), pp. 927–959.
3. Chang, T.K., Huh, J., McKinney, K., Sar, S., Wei, W. & Schneeweis, A. (2007) Culture and its influence on advertising: a critical assessment of comparative advertising research, 1975–2005.Proceedings of the 2007 Conference of the American Academy of Advertising, 12–15 April. Burlington, VT.
4. Choi, I., Nisbett, R.E. & Smith, E.E. (1997) Culture, category salience, and inductive reasoning.Cognition,65, pp. 15–32.
5. Crocus (Cross-Cultural Solutions) (2004) This was a cross-cultural study that measured brand value (called ‘brand pull’) and provided a cultural explanation of strong or weak brand value in different countries. It was conducted by the research agency chain Euronet, in cooperation with the advertising agency chain Interpartners. unpublished.