Qualis? the Qualitative Understanding of Essence
Author:
Affiliation:
1. Chris Barnham Research
Publisher
SAGE Publications
Subject
Marketing,Economics and Econometrics,Business and International Management
Link
http://journals.sagepub.com/doi/pdf/10.2501/S1470785310201648
Reference23 articles.
1. Instantiation: Reframing Brand Communication
2. Essence: The Structure and Dynamics of the Brand
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