Comparing Brand Placements and Advertisements on Brand Recall and Recognition-Reference-Cited by-同舟云学术

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Comparing Brand Placements and Advertisements on Brand Recall and Recognition

Published:2016 Issue:3 Volume:56 Page:299
ISSN:0021-8499
Container-title:Journal of Advertising Research
language:en
Short-container-title:J. Adv. Res.

Author:

Davtyan Davit,Stewart Kristin,Cunningham Isabella

Publisher

WARC Limited

Subject

Marketing,Communication

Cited by 13 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Virtual Reality Marketing: What Does It Mean to Have a 3D Experience?;Journal of Advertising Research;2024-08-14

2. How nostalgia in advertising increases brand love: a cross-country study;Journal of Product & Brand Management;2024-07-30

3. Virtual Experiences, Real Memories? A Study on Information Recall and Recognition in the Metaverse;Information Systems Frontiers;2024-07-08

4. Product placement versus traditional TV commercials: new insights on their impacts on brand recall and purchase intention;Journal of Asia Business Studies;2023-05-15

5. Impact of Product Placement on Purchase Intention in the Context Of Product-harm Crisis;Social Behavior and Personality: an international journal;2022-06-01

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