Why a Brand's Most Valuable Consumer is the Next One It Adds-Reference-Cited by-同舟云学术

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Why a Brand's Most Valuable Consumer is the Next One It Adds

Published:2002-01 Issue:1 Volume:42 Page:15-21
ISSN:0021-8499
Container-title:Journal of Advertising Research
language:en
Short-container-title:JAR

Author:

Anschuetz Ned

Publisher

WARC Limited

Subject

Marketing,Communication

Cited by 27 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Valuing the contribution of ultra‐light buyers;Journal of Consumer Behaviour;2023-09-21

2. Death by 1000 ‘true fans’: Do marketing laws apply to music listening?;Journal of Consumer Behaviour;2022-11-25

3. Using the Dirichlet model to predict how fashion brands compete and grow on eBay;Journal of Consumer Behaviour;2021-11-21

4. Investigating Undercurrents of Stationarity and Growth With Long-Term Panel Data;International Journal of Market Research;2021-08-24

5. The unbearable lightness of buying;Journal of Marketing Management;2021-08-11

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