Death by 1000 ‘true fans’: Do marketing laws apply to music listening?-Reference-Cited by-同舟云学术

Death by 1000 ‘true fans’: Do marketing laws apply to music listening?

Author:

Anesbury Zachary William¹^ORCID,Davies Callum¹,Driesener Carl¹^ORCID,Page Bill¹^ORCID,Greenacre Luke²³^ORCID,Yang Song¹^ORCID,Bruwer Johan²^ORCID

Affiliation:

1. Ehrenberg‐Bass Institute, UniSA Business University of South Australia Adelaide South Australia Australia

2. UniSA Business School University of South Australia Adelaide South Australia Australia

3. Monash Business School Monash University Melbourne Victoria Australia

Publisher

Wiley

Subject

Applied Psychology,Social Psychology

Link

Reference113 articles.

1. How to estimate unduplicated audiences;Agostini J. M.;Journal of Advertising Research,1961

2. Analysis of magazine accumulative audiences;Agostini J. M.;Journal of Advertising Research,1962

4. How persistent are duplication of purchase partitions?;Anesbury Z. W.;Journal of Consumer Behaviour,2021

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