Social media advertising value

Author:

Van-Tien Dao William,Nhat Hanh Le Angelina,Ming-Sung Cheng Julian,Chao Chen Der

Publisher

Informa UK Limited

Subject

Marketing,Communication

Reference15 articles.

1. AEI (2009) Cambodia and Vietnam: closer relations. Asian Economic Institute. Available online at: http://disc-nt.cba.uh.edu/chin/plsfaq.htm.www.asiaecon.org (accessed 6 August 2013).

2. Chin, W.W. (2000) Frequently asked questions – partial least squares & PLS-graph. Home page. Available online at: http://disc-nt.cba.uh.edu/chin/plsfaq.htm (accessed 6 August 2013).

3. Falk, R. & Miller, N. (1992)A Primer for Soft Modelling. Akron, OH: University of Akron Press.

4. Fishbein, M. & Ajzen, I. (1975)Beliefs, Attitude, Intention, and Behavior: An Introduction to Theory and Research. Reading, MA: Addison-Wesley.

5. Haghirian, P., Madlberger, M. & Inoue, A. (2008) Mobile advertising in different stages of development: a cross-country comparison of consumer attitudes.Proceedings of the 41st Hawaii International Conference on System Sciences. Big Island, Hawaii, 48.

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