Cute but concerning: investigating the impact of portraying children in momfluencer content on engagement, advertising value and advertising effectiveness
Author:
Affiliation:
1. Department of Communication Sciences, Ghent University, Ghent, Belgium
2. Department of Communication and Cognition, Tilburg University, Tilburg, The Netherlands
Funder
Bijzonder Onderzoeksfonds
Publisher
Informa UK Limited
Link
https://www.tandfonline.com/doi/pdf/10.1080/02650487.2024.2371183
Reference80 articles.
1. Micromicrocelebrity: Branding babies on the internet;Abidin C.;M/C Journal,2015
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3. How influencer ‘mumpreneur’ bloggers and ‘everyday’ mums frame presenting their children online;Archer C.;Media International Australia,2019
4. Social media influencers, post-feminism and neoliberalism: How mum bloggers’ ‘playbour’ is reshaping public relations;Archer C.;Public Relations Inquiry,2019
5. Authenticity under threat: When social media influencers need to go beyond self-presentation;Audrezet A.;Journal of Business Research,2018
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