How Advertisements Mixing Black and White Actors Affect Consumer Intent

Author:

Mai Enping (Shirley),Haytko Diana L.,Taillon Brian J.

Publisher

WARC Limited

Subject

Marketing,Communication

Reference90 articles.

1. “Authenticity and Transparency in the Advertising Industry: An Interview with John Morris.”;Anderberg;The Journal of Management Development,2006

2. Anderson, B. Imagined Communities: Reflections on the Origin and Spread of Nationalism. New York: Verso Books, 2006.

3. “Reaching the Model Minority: Ethnic Differences in Responding to Culturally Embedded Targeted and Non-Targeted Advertisements.”;Appiah;Journal of Current Issues & Research in Advertising,2009

4. “Tie Strength, Embeddedness, and Social Influence: A Large-Scale Networked Experiment.”;Aral;Management Science,2014

5. “Conceptualizing the Electronic Word-of-Mouth Process: What We Know and Need to Know about eWOM Creation, Exposure, and Evaluation.”;Babić Rosario;Journal of the Academy of Marketing Science,2020

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