Reaching the Model Minority: Ethnic Differences in Responding to Culturally Embedded Targeted- and Non-Targeted Advertisements
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Published:2009-03
Issue:1
Volume:31
Page:27-41
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ISSN:1064-1734
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Container-title:Journal of Current Issues & Research in Advertising
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language:en
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Short-container-title:Journal of Current Issues & Research in Advertising
Author:
Appiah Osei,Liu Yung-I
Publisher
Informa UK Limited
Cited by
43 articles.
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