Samsung Markası Üzerinden Marka Aşkının, Marka Özgünlüğü ve Marka Tercihi Arasındaki Aracılık Etkisinin İncelenmesi1 (Examining of the Mediating Effect of Brand Love Between Brand Authenticity and Brand Preference on Samsung Brand)
Author:
Publisher
Journal of Business Research - Turk
Subject
Earth-Surface Processes
Cited by 4 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. AN EXAMINATION OF THE MEDIATING ROLE OF BRAND LOVE AND BRAND IMAGE IN THE IMPACT OF BRAND AUTHENTICITY ON POSITIVE WORD-OF-MOUTH COMMUNICATION;Journal of Research in Business;2023-12-20
2. The Mediating Role of Brand Love in the Effect of Brand Trust on Willingness to Pay Price Premium: A Study on Cosmetics and Personal Care Products;MANAS Sosyal Araştırmalar Dergisi;2023-04-27
3. Examining The Relations Among Brand Authenticity, Brand Loyalty, Brand Trust and Word of Mouth Communication: An Example of Coffee House;ODÜ Sosyal Bilimler Araştırmaları Dergisi (ODÜSOBİAD);2022-10-19
4. Covid-19 Pandemisi Döneminde Türkiye’deki Aşk Markalarının Twitter Kapsamında Kelime İlişkilendirme Testi ile Değerlendirilmesi;Pamukkale University Journal of Business Research;2021-09-05
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