A Franchise Hamburger Menu for University Students Determined by Identifying Selection Attributes Using Conjoint Analysis

Author:

Choi Yu-NiORCID,Chung Sung-SukORCID,Rho Jeong-OkORCID

Publisher

The East Asian Society of Dietary Life

Subject

General Medicine

Reference41 articles.

1. Comparative Study of Eating Habits and Lifestyle by Gender among College Students in Pyeongtaek Region

2. Bae IH, Lee EJ (2020) The influence of application content quality of foodservice on brand trust and behavioral intention: Focused on honbap people. Culin Sci & Hosp Res 26(6): 107-116.

3. Fast Foods Intake of Highschool Students in Daejeon Area - Hamburger, Pizza, and Fried Chicken Intake -

4. Byun KS, Cho YD, Shin MJ (2007) Research articles: The effect of perceived value, customer satisfaction, trust, switching costs on customer loyalty in fast food restaurant. Intl J Tour Mgt Sci 22(2): 37-58.

5. The Study on the Relative Importance of Curry Choice Attributes Using Conjoint Analysis

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