Valuation and importance of the extrinsic attributes of the product from the firms´ perspective in a Spanish wine protected designation of origin-Reference-Cited by-同舟云学术

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Valuation and importance of the extrinsic attributes of the product from the firms´ perspective in a Spanish wine protected designation of origin

Published:2014-07-21 Issue:3 Volume:12 Page:568
ISSN:2171-9292
Container-title:Spanish Journal of Agricultural Research
language:
Short-container-title:Span J Agric Res

Author:

Garcia-Galan M. Mar,Del Moral-Agúndez Alejandro,Galera-Casquet Clementina

Publisher

Instituto Nacional de Investigacion y Tecnologia Agraria y Alimentaria (INIA)

Subject

Agronomy and Crop Science

Reference42 articles.

1. Country of origin: A competitive advantage?

2. Quality labels and firm survival: some first empirical evidence

3. Protected Designation of Origin Revisited

4. Place‐based marketing and regional branding strategy perspectives in the California wine industry

5. Consumer preferences for sea fish using conjoint analysis: Exploratory study of the importance of country of origin, obtaining method, storage conditions and purchasing price

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