Affiliation:
1. University of Hertfordshire
Abstract
This chapter sets the scene for knowledge management in an events context. The events industry is a highly competitive industry, where many new events emerge, and unsuccessful ones disappear. Events management thus needs to be effective in order for the organisation to be successful, both in economic as well as in creative terms. The notion of success is thereby “(...) as much an inward-looking concept as an outward one” (Getz & Frisby, 1988: 23). Effective knowledge management can help event organisations stay innovative and competitive in the long term. This, however, comes with a few challenges. Allen et al. (2011) and Bowdin et al. (2012) provide an extensive overview of the managerial process of organising special events. An operational focus includes strategic considerations, marketing, financing, human resource management, logistics, legal issues, and risk management.
Cited by
3 articles.
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