Political and Psychological Component of Media Literacy vs Media Manipulation of Public Consciousness

Abstract

The purpose of the article is to study the political and psychological component of media literacy in Ukrainian society, the most common methods of manipulating the media public consciousness and the correlation of these phenomena with possible means of counteracting such influence. The follo-wing tasks are solved in the article: substantiated political component of media literacy; selected micro-, meso- and macro-level use of means of manipulation depending on the scale and methods of influence of the media on public consciousness; proposed ways to counteract the negative effects of manipulative mechanisms of certain levels, in particular: comparison of the content of materials from different information sources, self-verification of facts broadcast by journalists and common in society, adjusting the pace of information consumption, discussing the most pressing issues of the media agenda with the immediate environment, reliance on media literacy, logic, common sense, sense of proportion, etc. Statistical, comparative and monitoring methods were used in the study of empirical material, systemic and functional methodological approaches.