The Effect of Social Media on Consumer Purchase Behaviour in the Mobile Telephony Industry in Zimbabwe-Reference-Cited by-同舟云学术

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The Effect of Social Media on Consumer Purchase Behaviour in the Mobile Telephony Industry in Zimbabwe

Published:2020-11-29 Issue:2 Volume:4 Page:em0065
ISSN:2542-4750
Container-title:Dutch Journal of Finance and Management
language:
Short-container-title:DUTCH J FINANCE MANA

Author:

Makudza Forbes^ORCID,Mugarisanwa Cleopatra,Siziba Shingirai

Publisher

Veritas Publications LTD

Link

https://www.djfm-journal.com/download/the-effect-of-social-media-on-consumer-purchase-behaviour-in-the-mobile-telephony-industry-in-9299.pdf

Cited by 14 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Customer Bank Switching Behaviour in Zimbabwe’s Retail Banking Sector of Zimbabwe;African Journal of Commercial Studies;2024-09-04

2. How perceived corporate social responsibility and consumer brand preference are linked in pre-emerging economies: the role of brand credibility and brand attitude;Cogent Business & Management;2024-07-03

3. Does the purchase intention of green consumers align with their zero-waste buying behaviour? An empirical study on a proactive approach towards embracing waste-free consumption;Heliyon;2024-02

4. Integrating Trust and Risk Perception into UTAUT: Study About Consumers' Purchase Intentions in Social Media;2023 International Conference on Informatics, Multimedia, Cyber and Informations System (ICIMCIS);2023-11-07

5. Factors influencing consumers purchase intention during Covid-19 pandemic in the case of Dessie Town, Ethiopia;Future Business Journal;2023-10-24

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