Community-Based Tourism as a Sustainable Approach to Tourism Development in Jibhi Valley, Himachal Pradesh, India

Author:

Gogoi Parishmita1,Maheshwari Alka2

Affiliation:

1. Tourism Project Consultant & Technical Officer, LEHO (Ladakh Environment & Health Organization), Leh, Ladakh, India

2. Associate Professor, Amity Institute of Travel & Tourism, Amity University, Noida, Uttar Pradesh, India

Abstract

Summary The Jibhi Valley of Himachal Pradesh, India, has vast potential for community-based tourism (CBT), offering unique village experiences with quality accommodation. CBT empowers locals to generate income and share their culture, showcasing handicrafts, local cuisines, and authentic experiences. Celebration of Jibhi’s religious festivals and traditional rituals add a niche cultural perspective of the valley. The pristine environment mostly attracts nature enthusiasts, bird watchers, and hikers. Jibhi’s prospects include cultural experiences, village stays, wildlife encounters, nature-based tourism, agro-tourism, wellness, art, and adventure. Information © The Authors 2024

Publisher

CABI Publishing

Reference25 articles.

1. Asker S.A. Boronyak L.J. Carrard N.R. and Paddon M. (2010) Effective Community Based Tourism: A Best Practice Manual. Sustainable Tourism Cooperative Research Centre Griffith University Australia.

2. Growth and development: A study of Tourism industry of Himachal Pradesh;Attri K.;Confluence of Knowledge,2019

3. Community based tourism as sustainable tourism support;Bagus S.I.;Russian Journal of Agricultural and Socio-Economic Sciences,2019

4. Mobilizing knowledge: determining key elements for success and pitfalls in developing community-based tourism

5. Ecotourism Society of Himachal Pradesh (n.d.) Jibhi and Tirthan Valley of Banjar in Kullu district. Ecotourism Society of Himachal Pradesh. Available at: https://himachalecotourism.hp.gov.in/banjar (accessed 15 March 2024).

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