An Evaluation of Event Tourism in Terms of Destination Brand Value
Author:
Affiliation:
1. University of Akdeniz, Antalya, Turkey
2. Ankara Hacı Bayram Veli University, Ankara, Turkey
Publisher
CABI
Reference75 articles.
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3. A brand loyalty model involving cognitive, affective, and conative brand loyalty and customer satisfaction;Back K.-J.;Journal of Hospitality & Tourism Research,2003
4. An Investigation of a Loyalty Typology and the Multidestination Loyalty of International Travelers
5. Possessions and the extended self;Belk R.W.;Journal of Consumer Research,1988
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