A global consumer as a result of the impact of globalisation on the market

Abstract

Nowadays, shopping from abroad is so common that consumers don't even realise that globalisation makes it possible for them. Globalisation is a never-ending phenomenon due to which borders disappear, and goods become globally available. The result of globalisation is the emergence of a global consumer. The paper's main aim is to analyse consumer purchasing behaviour in light of globalisation trends. The paper's research object is the purchasing behaviour of consumers under the influence of globalisation trends. The paper is divided into an introduction, theoretical background, methodology, analysis of results, discussion of results and conclusions. The methods of analysis, synthesis, abstraction and deduction are to be used to fulfil the paper's aim. As a result, the term global consumer is to be defined. The paper presents the main characteristics of the global consumer, such as how he thinks when buying, is interested, spreads information further, is not influenced by advertising, does not look only at the price, and prefers FairTrade, FSC, BIO, local products and modesty.