1. 1Syed Tariq Anwar (DBA) is Professor of Marketing & International Business in the College of Business at West Texas A&M University, Canyon, Texas. The author can be contacted at sanwar@mail.wtamu.edu. An earlier version of this paper was presented at the 2010 Academy of International Business-MENA Conference, Dubai, UAE (December 10-12, 2010). The author would like to thank two anonymous reviewers