Icarus Paradox or Verto in Prosperum: Chinese Internet Firms, Business Models and Internationalization

Abstract

The main purpose of this work is to investigate and analyze Chinese Internet firms (CIFs) and their business models, corporate structures, and internationalization patterns in global business and trade. By using a case-based research approach, secondary data, and firm-specific information, the study specifically analyzes the behavior and growth of 18 CIFs in global business and trade. Findings of the study reveal that CIFs display and pursue unique strategies regarding growth, B-models and internationalization patterns. No two CIFs are the same regarding their expansion and firm-specific internationalization. This could be the result of distinct entrepreneurial initiatives and diverse company-specific strategies that have been pursued by CIFs in China and other markets. The paper adds value and timely discussion in an area that lacks meaningful investigations and discussion.