Affiliation:
1. Universiti Malaysia Terengganu, Malaysia
Abstract
Competitive advantage expresses the extent to which the organization has higher capabilities than its competitors in exploiting the available opportunities and limiting the potential effects. Its importance also enables the organization to make better use of its material, human and technological resources than its competitors by providing the best services and the best products to its customers. This lofty goal prompted Jordanian banks to adopt total quality management (TQM) and quality performance as crucial factors to achieve a superior competitive advantage for an organization. Thus, the purpose of this study is to examine the mediating effect of quality performance on the relationship between total quality management and competitive advantage. This study employed a questionnaire survey with a sample of 336 managers of the Jordanian banking sector. The study model is validated and tested using the partial least squares structural equation modeling. The result of this study showed that total quality management has a positive significant effect on competitive advantage and quality performance mediated the relationship between TQM and competitive advantage in the Jordanian banking sector
Subject
Organizational Behavior and Human Resource Management,Management Science and Operations Research,Finance
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