Affiliation:
1. Chitkara Business School, Chitkara University, Rajpura, Punjab, India.
Abstract
E-commerce is classified as Business-to-Business (B2B), Business-to-Consumer (B2C) and Consumer-to-
Consumer (C2C) based on the available relation between potential buyers and sectors. The three significant
classifications have developed significantly in tandem with the advancement of technology. However, B2B seems to
report significant growth than the remaining two classifications. In this paper, a review of e-commerce (B2B marketplace
e-commerce) has been done with reference to Indonesian SMEs. This study found that Indonesian Small and Medium-
sized Enterprises (SMEs) were not proficient in using B2B e-commerce to its full potential. The following
recommendations to the government and nonprofits in Indonesia that might be helpful to small and medium enterprises
have been detailed in this paper: (a) Trainings and educational programs associated with the implementation of e-
commerce include the creation of company websites, participation in B2B e-commerce, and the employment of e-media
in connecting with prospective buyers or overseas traders. Trainings and educational programs that b) teach participants
how to connect successfully (through electronic media) with overseas business partners and prospective purchasers are
also common.
Cited by
4 articles.
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