Bright spots, physical activity investments that (almost) worked: Carrot Rewards app, driving engagement with pennies a day

Author:

Rondina II Renante,Pearson Emma KORCID,Prapavessis Harry,White Lauren,Richard Sarah,Mitchell Marc SORCID

Publisher

BMJ

Subject

Physical Therapy, Sports Therapy and Rehabilitation,Orthopedics and Sports Medicine,General Medicine

Reference9 articles.

1. Government of Canada . National Healthy Living Platform: “Carrot Rewards” targets lifestyle improvements, 2015. Available: https://www.canada.ca/en/news/archive/2015/07/national-healthy-living-platform-carrot-rewards-targets-lifestyle-improvements.html

2. Ottawa-backed Carrot Rewards app shutting down after failing to find a buyer. The Globe And Mail, Marotta S , Marotta S , 2019. Available: https://www.theglobeandmail.com/business/article-ottawa-backed-carrot-rewards-app-shutting-down-after-failing-to-find-a/ https://www.theglobeandmail.com/business/article-ottawa-backed-carrot-rewards-app-shutting-down-after-failing-to-find-a/ [Accessed 4 Nov 2019].

3. Mitchell M , White L , Lau E , et al . Evaluating the carrot rewards APP, a population-level incentive-based intervention promoting step counts across two Canadian provinces: quasi-experimental study. JMIR Mhealth Uhealth 2018;6:e178. doi:10.2196/mhealth.9912

4. Gamification use and design in popular health and fitness mobile applications;Cotton;Am J Health Promot,2019

5. Camerer CF , Loewenstein G , et al . Behavioral economics: past, present, future. advances inBehavioural economics. Princeton University Press: Princeton, 2003.

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