Affiliation:
1. University of Prishtina, Faculty of Economics, Prishtina, Kosova
Abstract
The aim of the paper is to provide a
better understanding of factors influencing product innovations that are
important to SMEs’ exporting activities. A probit model is used to analyse the
innovation pattern in 100 Kosovo manufacturing and
exporting SMEs. They export to the EU and
regional countries’ markets. Our data shows that there is a link between the
type of product innovation and the increase in exports. Incremental innovation shows a strong positive
relationship with export growth of these SMEs , a
result should
prove helpful
to both researchers of SME product
innovation and managers of exporting SMEs. This study addresses the current gap
that is present in the Western Balkan literature by evaluating the impact of
product innovation on SMEs export performance.
Publisher
Faculty of Economics, University of Split
Subject
Strategy and Management,General Business, Management and Accounting
Cited by
20 articles.
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