1. Department of Business Science, Universidad de la Costa—CUC, Barranquilla 080002, Colombia
2. Research and Innovation Department, ESIC Business & Marketing School, Avenida Blasco Ibáñez 55, 46021 Valencia, Spain
3. Research and Innovation Department, ESIC University, Avenida de Valdenigrales, s/n, 28223 Pozuelo de Alarcón, Spain