REGULATORY ROLE OF AGE AND INCOME IN THE EFFECT OF UNPLANNED PURCHASING BEHAVIOR ON FINANCIAL WELLNESS THROUGH PANDEMIC CONCERNS

Abstract

The aim of this study is to evaluate the impact of impulsive buying on financial well-being through pandemic anxiety by considering the moderating role of age and income. In addition, it is to examine how unplanned purchasing, pandemic anxiety and financial well-being changes according to different demographic characteristics. It also aims to examine the direct and indirect effects of each variable separately. The study targets health personnel in the province of Istanbul. In the research, a quantitative study was carried out using the SPSS Package program. In the study, Hayes's 59th model of t-test, ANOVA and mediator moderator analysis was tested. According to the results of the analysis, while the effect of unplanned purchasing on financial well-being through pandemic anxiety is insignificant in the low and middle age groups, this role is significant in the high age group. In addition, while the effect of impulsive buying on financial well-being through pandemic anxiety was not significant at low income levels, a significant mediating role was found at middle and high income levels. That is, it has been observed that mediation is moderated by age and income.