Research on Modern Packaging Design Combined with China Language and Culture

Abstract

With the rapid development of commodity society, the market competition has become fierce. A wide variety of dazzling products compete for every inch of land in the consumer market, while the rules of the market game of survival of the fittest test the ability of merchants to innovate every minute. In particular, all kinds of group companies and multinational companies that appear at the same time with supermarkets focus on establishing the overall image of enterprise group products, good business reputation and reputation, and improving their competitiveness. How to make modern packaging design have deeper cultural connotation and national connotation has become the content and focus that modern packaging designers should pay close attention to. As an important means of inheriting national civilization, the deconstruction and reconstruction of Chinese characters provide new development opportunities for modern packaging design. Based on this, traditional textual elements are an important component of China's traditional culture. With the improvement of contemporary people's living standards, there are higher requirements for product packaging design. In order to meet the needs of social development, modern packaging design can seek inspiration from traditional Chinese textual elements. This article starts with traditional Chinese characters and modern packaging design, exploring the application of traditional Chinese character elements in modern packaging design.