Company's investment value analysis using the examples of Activision Blizzard, Electronic Arts, and Microsoft Corporation

Abstract

Today's Internet businesses and software development firms are growing quickly and profitably in the era of the Internet economy, luring investors from a variety of industries to invest. The demand for office software and games is rising as a result of the continued popularization of computers, mobile phones, and other electronic devices. This article will examine the three investments using the process of assessing financial indicators, examine the investment value of each company, and offer investors some suggestions for further reading. Through the comparison of risk indicators such as total debt ratio, current ratio, asset turnover, profit margin, ROA, ROE and other profitability indicators, and PB ratio, PE ratio, and other market value indicators Finally, it can be concluded from the analysis of various financial indicators that MSFT-Microsoft Corporation and MSFT-Microsoft Corporation each have their own benefits and drawbacks, while EA-Electronic Arts have a low-risk profile and a high rate of return, making it the most advantageous investment among the three firms.