Abstract
With the development of social economy and the improvement of consumption level, consumers pay more and more attention to the diversification and individuation of products. The progress of digital economy and intelligent manufacturing technology makes it possible for enterprises to produce customized products that fully meet consumers' expectations. This paper systematically reviews the research status of production strategy and pricing strategy of standard and customized products, summarizes the shortcomings of existing research, and points out the direction for subsequent research.
Publisher
Darcy & Roy Press Co. Ltd.
Reference26 articles.
1. Alptekinoğlu A, Corbett C J. Mass customization vs. mass production: Variety and price competition[J]. Manufacturing & Service Operations Management, 2008, 10(2): 204-217.
2. Liu C, Bai Y, Li W. Decision making on production mode selection for manufacturing enterprises under two types of market structure[J]. Systems Engineering Theory & Practice, 2012, 32(01): 49-59.
3. Jiang K, Lee H L, Seifert R W. Satisfying customer preferences via mass customization and mass production[J]. Iie Transactions, 2006, 38(1): 25-38.
4. Mendelson H, Parlaktürk A K. Competitive customization[J]. Manufacturing & Service Operations Management, 2008, 10(3): 377-390.
5. Gu Z, Tayi G K. Research Note-Investigating Firm Strategies on Offering Consumer-Customizable Products[J]. Information Systems Research, 2015, 26(2): 456-468.