Research on the Purchase Intention of Children's Educational Products Based on Feedforward Neural Network and Factor Analysis

Abstract

 To optimize the current marketing mechanism, this paper first discusses the basic concept of children's educational products and purchase intention and then discusses the influencing factors of product purchase intention. Finally, a comprehensive research method of feedforward neural network and factor analysis is designed to study the purchase intention of children's educational products. The results show that in terms of interest, consumers pay more attention to consumer products based on the cultivation of learning interest, with the highest weight proportion of approximately 72%. It can be seen that the research method of this paper can clearly understand the research results of consumers' purchasing intention. This research not only provides a reference for promoting the sales of children's educational products but also makes a contribution to market development.