Emotional branding speaks to consumers’ heart: the case of fashion brands
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Strategy and Management,Materials Science (miscellaneous),Cultural Studies,Social Psychology
Link
http://link.springer.com/article/10.1186/s40691-018-0164-y/fulltext.html
Reference93 articles.
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2. Akgun, A., Kocoglu, I., & Imamoglu, S. Z. (2013). An emerging consumer experience: Emotional branding. Procedia Social and Behavioral Sciences, 99, 503–508.
3. Aknin, L., Dunn, E., Sandstrom, G., & Norton, M. (2013). Does social connection turn good deeds into good feelings? On the value of putting the ‘social’ in prosocial spending. International Journal of Happiness and Development, 1(2), 155–171.
4. Arvidsson, A. (2005). Brands: A critical perspective. Journal of Consumer Culture, 5(2), 235–258.
5. Bauhau, J. (2012, May 21). What does empowerment mean in marketing? Azcentral. https://yourbusiness.azcentral.com/empowerment-mean-marketing-28220.html .
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