Adaptive modeling for large-scale advertisers optimization

Author:

Wang QiufengORCID,Huang Kaizhu,Li Song,Yu Wei

Publisher

Springer Science and Business Media LLC

Reference62 articles.

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3. Aggarwal G, Goel A, Motwani R. Truthful auctions for pricing search keywords. In: Proceedings of the 7th ACM conference on electronic commerce. New York: ACM: 2006. p. 1–7.

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5. Liu T. Machine Learning for Search Ranking and Ad Auctions, CCF Advanced Disciplines Lectures. Beijing; 2014. http://tcci.ccf.org.cn/conference/2014/ppts/adl/adl52-l6.pdf .

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