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Sponsored search: A brief history

  • Published:2006-10-18 Issue:2 Volume:32 Page:12-13
  • ISSN:0095-4403
  • Container-title:Bulletin of the American Society for Information Science and Technology
  • language:en
  • Short-container-title:Bul. Am. Soc. Info. Sci. Tech.

Author:

Fain Daniel C.,Pedersen Jan O.

Publisher

Wiley

Subject

Library and Information Sciences

Reference8 articles.

1. Advertising on the Web: Is there r esponse before click-through?;Briggs;Journal of Advertising Research,1997

2. Google 2005 http://adwords.google.com/support/bin/answer.py?answer=6111&topic=115

3. How to acquire customers on the Web;Hoffman;Harvard Business Review,2000

4. iProspect 2004 http://www.iprospect.com/premiumPDFs/iProspectSurveyComplete.pdf

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2. A Lambda Layer-Based Convolutional Sequence Embedding Model for Click-Through Rate Prediction;Wuhan University Journal of Natural Sciences;2024-06

3. LEAD-ID: Language-Enhanced Denoising and Intent Distinguishing Graph Neural Network for Sponsored Search Broad Retrievals;Proceedings of the 32nd ACM International Conference on Information and Knowledge Management;2023-10-21

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