1. World Health Organization. Action plan for implementation of the European strategy for the prevention and control of noncommunicable diseases 2012–2016. Copenhagen: World Health Organization, Regional Office for Europe; 2012. http://www.euro.who.int/en/health-topics/noncommunicable-diseases/cancer/publications/2012/action-plan-for-implementation-of-the-european-strategy-for-the-prevention-and-control-of-noncommunicable-diseases-20122016.Accessed on 28 Sept 2019
2. World Health Organization (WHO). Non communicable disease: Country Profiles 2011. https://www.who.int/nmh/publications/ncd_profiles2011/en/. Accessed on 28 Sept 2019.
3. Alwan, A. (2011). Global status report on noncommunicable diseases 2010. World Health Organization. https://www.who.int/nmh/publications/ncd_report2010/en/. Accessed on 28 Sept 2019.
4. NHS Health Development Agency. Consumers and markets: the effectiveness of public health campaigns. HDA Briefing. 2004, June;7:1–4.
5. Landes X. The Use of Incentives and the Promotion of Healthy Behaviours: The Case of Unhealthy Food, National Collaborating Centre for Healthy Public Policy,ESSAY | MAY 2009; 2009.