Evolution and Effectiveness of the Governmental Risk and Crisis Communication on Twitter in the COVID-19 Pandemic: The Case of Switzerland

Abstract

The Covid-19 pandemic has challenged the risk and crisis communication capabilities of governmental authorities: A new global phenomenon had to be managed and explained on a national and local level to protect public health. In the form of a single case study, the current research investigates this complex event as a cumulative crisis, the evolution of the communication strategies, and the effectiveness of messaging using Twitter in the context of Switzerland. The study identifies improvement potential in existing theoretical frameworks and provides a method for governmental authorities to track and assess their communication efforts