ANALYSIS OF THE RELATIONSHIP BETWEEN GASTRONOMY BLOGS AND TASTE BEHAVIOR

Abstract

With the introduction of social media into our lives, the use of web pages (blogs) that actively share information and play a mediator role in reaching large audiences has increased rapidly. In particular, tourism and gastronomy businesses, where visuality and promotional elements are brought to the fore, make effective use of web pages. The information obtained by individuals through gastronomy blog pages can have a positive effect on tasting behavior. Gastronomy blogs have many missions to influence people (offering information, guiding, creating an image, cyber community impact, social impact, creating empathy, providing experience). In this study basically the effects of gastronomy blogs on the tasting behavior of individuals were examined. Questionnaire technique, a quantitative data collection method, was used in order to collect the study data. Within the scope of the research, 450 people who follow gastronomy blogs were contacted and 391 feedbacks were provided. The obtained findings were analyzed using the SPSS Process program. According to the findings examined, a positive and significant relationship was found between gastronomy blogs and tasting behavior.