Engagement-Based Loyalty: The Effects of Social Media Engagement on Customer Loyalty in the Travel Industry
Author:
Affiliation:
1. NHTV Breda University of Applied Sciences, Academy for Leisure, Breda, The Netherlands
2. NHTV Breda University of Applied Sciences, Academy for Tourism, Breda, The Netherlands
Publisher
Informa UK Limited
Subject
Tourism, Leisure and Hospitality Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/15256480.2017.1305313
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