An Interactive Model of Audible Speech Communication in Film and Television Drama and Its Impact on Audience Engagement

Abstract

Abstract The evolution of communication forms exerts a significant positive influence on the interactive dynamics of film and television dramas, concurrently enhancing audience experience and participation. This study meticulously analyzed the characteristics of audio-language communication and interaction strategies within film and television dramas, utilizing the dynamics of the ascending force model. Subsequently, a novel model for calculating the communicative impact of film and television audio content was developed by integrating these dynamics with the broader communication influence. The model was formulated based on four primary factors: the buzz surrounding film and television dramas, their popularity, and their propagation speed. This culminated in the derivation of the final equation for the film and television drama influence dynamics model. A focused analysis on the communicative impact of specific film and television drama enterprises revealed that the company producing “BLWH” holds the highest communicative influence, with a score of 0.59, amongst twenty evaluated entities. The study’s methodology incorporated hierarchical regression analysis to test hypotheses, demonstrating that emotional and cognitive engagement in audio-visual communication significantly enhances audience participation in film and theater, evidenced by regression coefficients greater than zero and a p-value less than 0.01. Thus, it is confirmed that the quality of audio-visual communication interactions positively influences audience engagement in film and theater.