Consumers’ Purchase Intentions Towards Novel Dairy Products: Evidence from Greece and Serbia-Reference-Cited by-同舟云学术

Consumers’ Purchase Intentions Towards Novel Dairy Products: Evidence from Greece and Serbia

Published:2020-12-01 Issue:3 Volume:15 Page:152-167
ISSN:2344-5416
Container-title:Studies in Business and Economics
language:en
Short-container-title:

Author:

Srdjan Milijevic¹,Nikolaos Sklavounos¹,Konstantinos Rotsios¹

Affiliation:

1. Perrotis College, American Farm School , Thessaloniki , Greece

Abstract

Abstract The aim of this paper is to investigate consumers’ purchase intentions towards novel dairy products with evidence from Greece and Serbia. Based on the Theory of Planned Behavior (TPB) model, this research empirically tests a set of hypotheses concerning the consumers’ purchase intentions towards novel dairy products. In addition to the dependent variable of purchase intention, the independent variables of food neophilia, product knowledge, health consciousness, social contacts and price perception are used for the development of hypotheses. A total of 288 usable questionnaires (144 from each country) were collected and analyzed. Finally, the empirical findings are discussed and managerial implications as well as recommendations for future research are presented.

Publisher

Walter de Gruyter GmbH

Subject

Economics, Econometrics and Finance (miscellaneous),Business, Management and Accounting (miscellaneous),Social Psychology

Link

https://www.sciendo.com/pdf/10.2478/sbe-2020-0051

Reference57 articles.

1. Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, Vol. 50 No. 2, pp. 179-211.

2. Ajzen, I. (2011). The Theory of Planned Behavior: reactions and reflections. Psychology & Health, Vol. 26 No. 9, pp. 1113-1127.

3. Amaratunga, D., Baldry, D., Sarshar, M. & Newton, R. (2002). Quantitative and Qualitative Research in the Built Environment: Application of “Mixed Research Approach. Work Study, Vol. 51 No. 1, pp. 17-31.

4. Armstrong, G., Farley, H., Gray, J. & Durkin, M. (2005). Marketing health-enhancing foods: implications from the dairy sector. Marketing Intelligence & Planning, Vol. 23 No. 7, pp. 705-719.

5. Bhat, Z.F. & Bhat, H. (2011). Milk and dairy products as functional foods: a review. International Journal of Dairy Science, Vol. 6 No. 1, pp. 1-12.

Cited by 3 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Consumer perception of plant‐based milk alternatives: systematic review;International Journal of Food Science & Technology;2024-09-05

2. A study on the role of information cues in E-commerce live streaming: evidence from self-reported and fNIRS data;Electronic Commerce Research;2023-11-24

3. Assessment of marketing mix associated with consumer's purchase intention of dairy products in Bangladesh: Application of an extended theory of planned behavior;Heliyon;2023-06