1. Amaratunga, D. and Baldry, D. (2000), “Theory building in facilities management research: case study methodology”,Proceedings of the Bizarre Fruit Postgraduate Conference, University of Salford, Salford, pp. 107‐23.
2. Buckley, J.W. Buckley, M.H. and Ching, H.F. (1975),Research Methodology and Business Decisions, National Association of Accountants and the Society of Industrial Accountants of Canada, p. 26.
3. QUALITATIVE RESEARCH IN ORGANIZATIONAL BEHAVIOUR
4. Eisenhardt, K.M. (1989), “Building theories from case study research”,Academy of Management Review, Vol. 14 No. 4, pp. 532‐55.
5. Jones, I. (1997), “Mixing qualitative and quantitative methods on sports fan research”,The Qualitative Report, online serial, Vol. 3 No. 4, available at: www.nova.edu/ssss/QR/QR3‐4/nau.html