Do Satisfied Visitors Intend to Revisit a Large Sports Event? A Case Study of a Large Sports Event In Indonesia-Reference-Cited by-同舟云学术

Do Satisfied Visitors Intend to Revisit a Large Sports Event? A Case Study of a Large Sports Event In Indonesia

Published:2024-06-18 Issue:0 Volume:0 Page:
ISSN:1899-4849
Container-title:Physical Culture and Sport. Studies and Research
language:en
Short-container-title:

Author:

Pahrudin Pahrudin¹²^ORCID,Wang Chia-Chun³,Liu Li-Wei¹,Lu Chien⁴,Haq Muhamad Bai’ul⁵

Affiliation:

1. Chaoyang University of Technology , Taichung , Taiwan

2. Hamzanwadi University , Lombok, West Nusa Tenggara , Indonesia

3. Southern Taiwan University of Science and Technology , Tainan City , Taiwan

4. National Quemoy University , Kinmen , Taiwan

5. Mataram University , Lombok, West Nusa Tenggara , Indonesia

Abstract

Abstract Only a few studies on large sports tourism explore motorsport events such as the Moto Grand Prix. The present study addresses this gap by examining the factors influencing visitors’ satisfaction and intention to revisit related to the large sports event of MotoGP, Indonesia. The data were collected from visitors who had attended the MotoGP event in Indonesia using an online questionnaire with purposive sampling. The partial Least Square-Structural Equation Modeling (PLS-SEM) analysis was applied in this study to analyze the data. The findings indicate that hospitality, accessibility, and attraction significantly influenced visitor satisfaction at the MotoGP sports event in Mandalika, Indonesia. However, the factors of hospitality, infrastructure, accessibility, and attraction are insignificant where it concerns visitors’ intention to revisit. Moreover, satisfaction successfully influences visitors to revisit the MotoGP event in Indonesia. This study contributes to research on sports event management in large sports events by examining the factors that influence satisfaction and intention to revisit in the context of the MotoGP sports event, and contributes both theoretically and practically to research on sports events and tourism.

Publisher

Walter de Gruyter GmbH

Link

https://www.sciendo.com/pdf/10.2478/pcssr-2024-0022

Reference115 articles.

1. Ab Karim, S., & Chi, C. G.-Q. (2010). Culinary tourism as a destination attraction: An empirical examination of destinations’ food image. Journal of Hospitality Marketing & Management, 19(6), 531–555.

2. Abdul-Rahman, M. N., Hassan, T. H., Abdou, A. H., Abdelmoaty, M. A., Saleh, M. I., & Salem, A. E. (2023). Responding to tourists’ intentions to revisit medical destinations in the post-COVID-19 era through the promotion of their clinical trust and well-being. Sustainability, 15(3), 2399.

3. Abdulla, S. A. M., Khalifa, G. S. A., Abuelhassan, A. E., & Ghosh, A. (2019). Antecedents of Dubai revisit intention: The role of destination service quality and tourist satisfaction. Restaurant Business, 118(10), 307–316.

4. Acharya, S., Mekker, M., & De Vos, J. (2023). Linking travel behavior and tourism literature: Investigating the impacts of travel satisfaction on destination satisfaction and revisit intention. Transportation Research Interdisciplinary Perspectives, 17, 100745.

5. Ajzen, I., & Fishbein, M. (1980). Understanding attitudes and Predicting Social Behavior. Englewood Cliffs, New Jersey: Prentiss-Hall. Inc.