Antecedents of Dubai Revisit Intention: The Role of Destination Service Quality and Tourist Satisfaction

Abstract

In this study, the researchers have proposed, developed and tested a novel model which highlighted the effect of the Destination Service Quality (DSQ) dimensions (like local transport, accommodation, cleanliness, hospitality, different activities, airport, language communication services) on the tourist intention to revisit, via the mediating role played by tourist satisfaction, in UAE’s tourism industry. For this purpose, the researchers distributed 700 questionnaires amongst the international tourists visiting Dubai. 565 of the 700 (i.e., 80.71%) of the valid tourist questionnaires were returned. Results indicated that the study constructs were very reliable and displayed the convergent and discriminated validity. Thereafter, the researcher carried out the SEM for testing all research hypotheses. The findings have supported all the study’s hypotheses (direct and indirect relationships). The destination marketers, planners and managers must investigate all dimensions for developing better marketing and operational strategies. Finally, theoretical and managerial implications were discussed.