Affiliation:
1. University of Prishtina , Prishtina , Republic of Kosovo
Abstract
Abstract
The study focuses on effective methods used to address resistance to business change. The aim of the study is to provide information related to methods of handling resistance to change and to present empirical results for each method that is used. In the study, the author uses quantitative methods, and more concretely, the questionnaire technique for data collection. Quantitative research methods that are used include linear regression, cross-tabulations and Pearson Chi-Square test. In this study, 399 businesses in Kosovo were involved. 64 cases of study (businesses) were excluded from the study because these businesses did not use any of the methods presented in the resistance treatment study. The results of the study show that support as a method of resistance treatment is mostly used by the businesses under consideration. The use of these methods has made the changes to be more effective in increasing revenue, providing superior organisational performance and steady market position. This study creates value for businesses, focusing on the importance of using methods for addressing resistance and the success of changes in organisations. However, in reality many initiatives for change fail in achieving their objectives. This fact promotes the interest in recognising those factors that influence the successful implementation of change efforts in organisations.
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