Wearable Technology in the Perception of Young Consumers

Author:

Gregor Bogdan1ORCID,Gwiaździński Emilian2ORCID

Affiliation:

1. University of Lodz , Faculty of Management, Department of Marketing , Poland , ul. Jana Matejki 22/26, 90-237 Łódź

2. University of Lodz , Faculty of Management, Department of Marketing , Poland

Abstract

Abstract The paper presents the issues of wearable technology, their role and use in the current economy. Ubiquitous digital transformation and universal access to broadband Internet are the foundation for the creation of interoperable ecosystems, where wearable technology is responsible for communication often in the relationship between machine to machine and machine to human. The authors researched the level of knowledge about these devices and the degree of their use. It turned out that despite the knowledge of worn devices and relatively positive attitudes, the degree of their use is low. The article is theoretical and empirical.

Publisher

Walter de Gruyter GmbH

Subject

General Medicine

Cited by 1 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

1. Users’ Awareness of Augmented Reality Technology in Mobile Applications;Marketing of Scientific and Research Organizations;2021-06-01

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